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By Susan Falls

Images of diamonds seem all over in American
culture. and everybody who has a diamond has a narrative to inform approximately it. Our
stories approximately diamonds not just display what we do with those tiny
stones, but additionally recommend how we create price, that means, and id via our
interactions with fabric tradition in general.

Things turn into significant via our interactions with them, yet how do
people cross approximately making which means? What do we study from an ethnography approximately the
production of id, production of kinship, and use of diamonds
in figuring out selves and social relationships? via what potential do
people located inside of a globalized political-economy and a compelling
universe of advertisements engage in the community with those tiny polished
rocks?

This booklet attracts on yr of fieldwork with diamond shoppers in
New York urban in addition to an research of the long-lasting De Beers campaign
that promised romance, prestige, and glamour to a person who acquired a
diamond to teach that this thematic pool is only one source among
many that diamond vendors draw upon to interact with their own
stones. the quantity highlights the $64000 roles that memory,
context, and situation additionally play in shaping how humans interpret and then
use items in making own worlds. It indicates that besides
operating as topics in an ad-burdened universe, shoppers are
highly artistic, idiosyncratic, and theatrical agents.

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Clarity, Cut, and Culture: The Many Meanings of Diamonds by Susan Falls


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