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By Silvia Knobloch-Westerwick

Mediated messages flood our day-by-day lives, via nearly unending offerings of media channels, genres, and content material. besides the fact that, selectivity determines what media messages we attend to and concentrate on. the current publication examines the criteria that impact this selectivity.


Seminal books on selective media publicity have been released in 1960 via Klapper and in 1985 through Zillmann and Bryant. yet an built-in replace in this examine box is way wanted, as rigorous selective publicity study has flourished within the new millennium. within the contexts of political communique, overall healthiness communique, web use, leisure intake, and digital video games, the the most important query of ways contributors opt for what content material they eat has garnered a lot consciousness. the current booklet integrates theories and empirical proof from those domain names and discusses the comparable learn methodologies.


In mild of the ever-increasing abundance of media channels and messages, selective publicity has turn into extra very important than ever for media affects. This monograph offers a complete overview of the learn on selective publicity to media messages, that's on the center of communique technology and media results. it really is required studying for media students and researchers, and grants to persuade and encourage destiny examine.

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Choice and Preference in Media Use: Advances in Selective Exposure Theory and Research (Routledge Communication Series) by Silvia Knobloch-Westerwick


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