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By William L. Benoit

Updated with a well timed literature overview and new case reports from activities, foreign politics, and 3rd occasion picture repair.

In our consistently plugged-in and attached international, picture is every little thing. humans, teams, companies, and international locations usually come less than suspicion of wrongdoing and occasionally require safety. This absolutely up to date variation of the 1994 quantity investigates the occasions within which threats to picture come up and describes the image-repair recommendations that could be used to assist defuse those threats, comparable to denial and apology. the writer experiences quite a few theories on photograph fix, and extends past study at the subject to incorporate paintings on persuasion or perspective change.

Five contexts for photograph fix are tested: company, political, sports/entertainment, overseas, and 3rd occasion (when one individual or association attempts to fix a twin of another). New case experiences comprise the British Petroleum oil spill within the Gulf of Mexico, Anthony Weiner, Lance Armstrong, Apple’s apology to China over the iPhone, and major Minister David Cameron’s apology for Bloody Sunday.

“Though the realm has replaced markedly considering that its first book, this quantity is still very important … good established and obviously written, this examine will serve these in political technological know-how, psychology, and enterprise in addition to these attracted to rhetoric and communication.” — CHOICE

“This is an exceptionally beneficial replace to the main influential booklet ever released on trouble communication.” — Timothy L. Sellnow, coauthor of Theorizing hindrance Communication

William L. Benoit is Professor of communique stories at Ohio college. he's the writer of many books, together with (with Pamela J. Benoit) Persuasive Messages: the method of Influence.

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Accounts, Excuses, and Apologies, Second Edition: Image Repair Theory and Research by William L. Benoit


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